As part of the General Entertainment Authority's efforts to promote the vendors and their events, all accepted ideas will be promoted for free through Roznamah's online platform. Roznamah has 159K followers on Twitter and 11.4K followers on Instagram. In addition to that, the General Entertainment Authority is planning to increase the marketing budget through investing in the financial assets of Ideas Portal, which leads to higher ideas promotion on the Roznamah website.
The General Entertainment Authority's team has a lot of expertise and knowledge in different event-organizing related fields: facilities, suppliers and best practices. The General Entertainment Authority is pleased to share these information with vendors and organizers in addition to providing any guidance or advisory whenever needed, thus helping the vendors to organize the best events with least cost and generate revenues
The General Entertainment Authority realizes that some events have a successful record in Saudi Arabia, which makes them less risky for organizers and vendors, meanwhile some events and activities are considered to be of a higher risk due to the lack of a developed infrastructure and expertise. Although organizers and vendors know that those kinds of ideas would grasp more audience who wants to know the new entertaining events. To encourage these organizers and vendors to benefit from those chances, the General Entertainment Authority will work to decrease risks by providing support, where priority is for ideas which fulfill entertainment market demands and are considered a risk for organizers and vendors.
Priority will be given to the ideas that cover cities outside the three main cities (Riyadh, Jeddah and Dammam/Khobar), which means that events taking place in cities like Tabuk, Almadinah and Alhafouf will have higher chances to receive support than similar events that only cover Riyadh and Jeddah.
Priority will be given to unique and creative ideas other than those which are already available in the current market, with a good percentage of audience attendance. For example, ideas like live events (for example: shows that interact with the audience directly) will have receive a higher priority than events that rely on shopping or catering (events ideas that are highly spread in the Kingdom).)